As Maggie and I sit at Rucksack and watch the sun set over the vineyards, we’re proud of what we’ve built, both in the tasting experience and the Rucksack community. We took an idea, planted the vineyards, constructed the winery and started a novelle concept (for the time) of outdoor tasting. The idea of Rucksack Cellars…Embracing the Sierra Foothills!
As Maggie and I now hand off the baton to Mary and Douglas Giorgis, the new owners of Rucksack Cellars, we owe all of you, the Rucksack Family, a huge ‘Thank You’ for all the glasses of wine, conversations and frankly, your support since the beginning. It would not have been possible without you.
Cheers to you, and here’s to Rucksack’s next grand adventure with Mary and Douglas!
Paul & Maggie Bush
Well…The Cat is Out of the Bag!
I have been teasing a big announcement for a while now and this past Monday, the ownership of Rucksack Cellars officially transferred from Paul and Maggie Bush over to the Giorgis Family. This is news to some of you, but to many of you, it is the final step in a process that you have been tracking the progress of for some time. We are incredibly grateful to Paul and Maggie for their trust, mentorship and friendship throughout this journey!
This adventure is the achievement of a family goal for Mary, our children, Flynn and Luca, and me. It is the opportunity to become more deeply involved in our community, the local agriculture, and it is our hope to grow the incredible Rucksack brand that was created by Paul and Maggie. We are blessed by the opportunity to thrive here in the Sierra Foothills.
Now what does this mean going forward and for you as customers and club members?
Honestly, I hope not much changes…at least in the near term. So, rest assured, we will continue to provide the same varieties you have come to know and love, with Paul and myself continuing to work together in the cellar and our general philosophies about winemaking being aligned, the style and quality of the wines will continue. If you are a club member, thank you! And you can expect your club member benefits to continue at both Rucksack and Madroña for all of 2026.
Is there anything new? Absolutely! First off, Rucksack will be a lot more available to you. Where traditionally we opened for the season between March and May, we will now be opening for the 2026 season Friday, January 30 with a “soft” opening the week prior. Keep an eye on this newsletter and our Facebook/Instagram posts for the exact times. I have also introduced our “Olio Nuovo” olive oil available at the winery while supplies last. And as far as the wines go, we will be introducing two new varieties later in the year…but ssshhh this is the surprise I’m most excited about. They will be released as small-batch, introductory vintages that will forever be known as our first vintage as the owners…someday bottles of these varieties could be worth millions!
We are thrilled to officially share this news and can’t wait to continue to serve you all!
Douglas, Mary, Flynn and Luca Giorgis